“Art can penetrate the very deepest part of us, where no words exist.”
Ashima has been working at the cutting edge of Graphic Design and Visual Art. Her creative works are an exploration of the world around her. Inspired by Kalamkari art and Zentangle she has developed her own style of contemporary art using pen, ink and technology to realise artworks.
Her work is often considered a fine example of what possibilities happen when you pair clean, strong forms with a powerful message. Her effort has been to showcase how, with the use of bold and rule-breaking visual language, graphic design can inspire and be a vital element in the growth of businesses and also in nudging public perceptions in desirable ways. Her artworks are translation of her dreams and what touches her soul. That is why art to her is Dream, Doodle, Design. She translates her thoughts into patterns and composition using fine line doodles and dollops of colour.
Her art has not only been displayed at art exhibitions but has also struck a chord with organizations seeking to build/extend their brand identity. An absolute sensory and tactile delight, her therapeutic doodle art workshops lead to free expression of self, happiness and rejuvenation.
She completed her ‘Bachelor of Fine Arts’ degree from the prestigious College of Art, Delhi, India in 1993. Since then, she has set up her eponymous design studio and has successfully conceptualized, designed and executed several prestigious corporate and social projects.
Ashima has developed identity and branding systems, promotional materials, packaging and publication designs for a broad range of clients that include, among many others, Pepsico, Coca Cola, and Zimmer Biomet. She has developed highly enabling visual education support material and collateral for events as well as online and print campaigns for NGOs like Plan International (India), UNESCO, Centre for Catalyzing Change, and CREA. Her other area of specialisation is in creating personalized coffee table books for occasions and personalities, beautiful keepsakes which mark important milestones and celebrate landmark moments.
Art Exhibitions
- Swiss Art Fair (Zurich)
- Flux Exhibition Popup (London)
- Fusion V (London)
- Flux Exhibition (London)
- Earth tones (London)
- Art Basel, Miami
- New Artist Fair (London)
- Universal Language II (London)
- Two Person show (London)
- Fusion IV (London)
- Talented Art Fair (London)
- Yes Art Can (India)
- Artist for Momenti, Italian custom design company
- Design Art Concepts
- Gabriel Fine Art
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