“Art can penetrate the deepest part of us where no words exist”.
Ashima has been working at the cutting edge of Graphic Design and Visual Art. Her creative works are an exploration of the world around her. Inspired by traditional art form and geometric shapes she has developed her own style of contemporary art using pen, ink and technology to realise mixed- media artworks.
Her work is often considered a fine example of what possibilities happen when you pair clean, strong forms with a powerful message. Her effort has been to showcase how, with the use of bold and rule-breaking visual language, graphic design can inspire and be a vital element in the growth of businesses and also in nudging public perceptions in desirable ways. Her artworks are translation of her dreams and what touches her soul. That is why art to her is ‘Dream, Doodle, Design’. She translates her thoughts and narrates the story into patterns and composition using fine line drawings (doodles) and colours.
Her art has not only been displayed at art exhibitions but has also struck a chord with organizations seeking to build/extend their brand identity.
An absolute sensory and tactile delight, her therapeutic doodle art workshops lead to free expression of self, happiness and rejuvenation. The ‘Doodle Art Workshops for Mindfulness’ were born out of deep personal exploration and research into doodle art. Over the years, Ashima has developed a unique personal style that fuses doodle art with traditional and digital media. She utilises elements from this style to impart tools for well-being. The workshops help discover unconscious thoughts, improve focus and enhance cognition. In the process the participants experiences reduced levels of stress. The tools provided are meditative and expressive in nature and lead to an overall sense of well-being and accomplishment.
She completed her ‘Bachelor of Fine Arts’ degree from the prestigious College of Art, Delhi, India in 1993. Since then, she has set up her eponymous design studio and has successfully conceptualized, designed and executed several prestigious corporate and social projects. Ashima has developed identity and branding systems, promotional materials, packaging and publication designs for a broad range of clients that include, among many others, Pepsico, Coca Cola, and Zimmer Biomet. She has developed highly enabling visual education support material and collateral for events as well as online and print campaigns for NGOs like Plan International (India), UNESCO, Centre for Catalyzing Change, and CREA. Her other area of specialisation is in creating personalized coffee table books for occasions and personalities, beautiful keepsakes which mark important milestones and celebrate landmark moments
Art Exhibitions, partial list
‘The Online Bath Art Show’ by Art Gallery SW, (UK)
Art at the Theatre, SKT Gallery (London)
Art Basel Miami 2019 –Design +, (Florida)
Swiss art Fair (Zurich)
Fusion V (London)
Flux exhibition (London)
Earth tones (London)
Art Basel Miami 2018, (Florida)
New Artist Fair (London)
Art Elements (London)
Universal Language II (London)
Two Person show (London)
Fusion IV (London)
Talented Art Fair (London)
Yes Art Can (India)
Harrow Arts Centre: Artists’ Lockdown Commission, 2020, London
Cloud in the Box Lockdown Potrait Award, 2020, India
#HACfromhome Spring Commissions, 2021, London